The Omotesando Hills logo was designed by the graphic design group Tycoon Graphics based on the landscape and history of Omotesando, a conception of heading into the future with the birth of Omotesando Hills, and the transmission of modern Japanese culture to the　rest of the world.

The Japanese character for “san”（参） in Omotesando（表参道） constitutes the motif of the　logo, invoking the meaning “to gather” and expressing the identity of Omotesando as a road leading to Meiji Jingu Shrine. It symbolizes Omotesando as a place where various people gather and produce myriad forms of progressive culture. The logo depicts the large Shinto archway that serves as the entrance to Meiji Jingu Shrine, the road leading to it, and the spiral slope running inside Omotesando Hills that is a major characteristic of the building architectural design as well as what could be considered a second Omotesando road. The logo is also intended to bring to mind people walking leisurely under the rows of keyaki (zelkova) trees lining Omotesando as well as walking along the spiral slope inside Omotesando Hills. The ellipse surrounding the “san”（参） character represents both the “O” in Omotesando and　the personal seal, or hanko, which is ubiquitous in Japanese society.

◇Tycoon Graphics

Established by Yuichi Miyashi and Naoyuki Suzuki in 1991, Tycoon Graphics produces graphic design for corporate　advertising, logos, packaging, and editorials in sectors that include music, fashion and architecture. The firm has been　honored with a number of awards, including a Gold Cube for “Big Magazine” and a Silver Cube for “Boycott Movie” at　the 78th New York ADC Awards, other.