The Omotesando Hills logo design is a stylized version of the Japanese character, or kanji, for the middle ‘san’ of the name ‘Omotesando’. This encapsulates our hope that the complex will become an integral part of the picturesque surroundings of Omotesando and embedded into the history of the area. The logo also expresses our hope that the complex will act as a milestone in the visibility of Japanese culture throughout the world. The three strokes in the lower half of the “san” logo are connected to symbolize the ‘Spiral Slope’, the iconic design feature of Omotesando Hills. The logo was designed by renowned Japanese graphic design team, Tycoon Graphics.

Tycoon Graphics

Art Director/Graphic Designer Founded in 1991 by Yuichi Miyashi and Naoyuki Suzuki. Active in graphic design for the music, fashion and architecture industries, Tycoon Graphics design commercials, logos, packages and editorials. Their publications include: G-MEN (Little More), A&D SCAN Tycoon Graphics works and others (Rikuyosha). Awards: 78th New York ADC BIG MAGAZINE Gold Award, BOYCOTT MOVIE Silver Award 76th - 79th New York ADC Awards, Mainichi Design Awards

Design Features

Based on the Japanese character ‘san’ in ‘Omotesando’ Symbolizes the Otorii Gate of the Meiji Jingu Shrine, the ‘Sando’ street with which it is connected, and the iconic Spiral Slope in the Omotesando Hills complex. Logo in Roman alphabet and in Japanese characters. Four color variations to express the four seasons, as seen in the Japanese zelkova trees that line Omotesando