The commercial section of Omotesando Hills extends across the WEST WING (2 stories above the ground and 2 underground stories), MAIN BUILDING (3 stories above the ground and 3 underground stories), and DOJUN WING (3 stories above the ground), with the fourth basement level providing a customer car parking for 182 cars. The 6-floor atrium at the heart of the Main Building is surrounded by the Spiral Slope ramp in a gradient roughly equal to that of Omotesando. The ramp is continuously lined with shops and restaurants, presenting the atmosphere of an outdoor shopping street.

Omotesando Hills has approximately 100 retail stores. In March 2009, 13 new stores opened and 4 existing stores reopened with 3rd anniversary as a start. In February 2010, 4 U.S. brands chose Omotesando Hills to open their first Japanese stores. While reinforcing the presence of brands to meet the needs of fashion-conscious men and women, all new and existing tenants collectively advocate "Omotesando Hills Mode", a distinctive fashion style that offers high quality, individuality and universality that can be enjoyed regardless of occasion.

In September 2009, the "kids no mori" opened on the subbasement of the main building. It was the first kids area in Omotesando Hills, built to expand services for small children. The move came following the increase of target shoppers in their 30s - 40s visiting with children on weekends, and a surge in customer enquiries about child-related services. “kids no mori” features a wide range of merchandise including clothing, prams and toys for newborns through to six years of age, in an authentic product line-up that is compact yet packed with variation. It also features a fully-equipped nursing room, with private nursing booths, baby changing tables, warm water servers for making baby formula, and comfortable benches. Seasonal family workshops are popular among parents and children.
Coinciding with the launch of the kids area, existing stores expanded their services and menus in a coordinated initiative by Omotesando Hills to cater to customers with kids.

◆Target

The main target is “O-TO-NA”, who are Omotesando lovers with the frame of mind 10 years younger than their actual age, enjoying creative activities with a playful mentality. They are characterized as having a high sensitivity to fashion trends, and include persons of various age groups seeking urban lifestyles, as well as creators, artists and journalists visiting Tokyo.

◆Established Customer Base

〜Membership sales account for over 44%〜

The number of members for the Community Passport, a common point accumulation card for Roppongi and Omotesando Hills, has surpassed 530,000 as of January 2010. Among the 530,000 members, 120,000 are Omotesando Hills members. The ratio of member-sales compared to total sales is over 44%. A customer base is establishing itself mainly among mature men and women in their late 20s to 40s who live or work in the area, and women in their early 30s in particular.
In June 2008, Omotesando Hills began the "Premium Stage" service for "Community Passport" program members, offering special deals relative to the amount spent at the complex per year. Among deals offered are invitations to customer anniversary parties, with special events only available to customers who have spent large amounts that year. Individual stores also organize merchandise, services and parties for their customers to boost their loyalty.
A new system, which allows points accumulated through purchases on the Community Passport to be donated to the Green Tokyo Fundraising Campaign (developing the Sea Forest) was started on February 1, 2009.

◇Community Passport

A common point accumulation card for Roppongi and Omotesando Hills. One point is added for every 105 yen (including tax) spent on purchases or eating at Roppongi or Omotesando Hills. When members accumulate 500 points or more, points can be exchanged with items such as original items, gift certificates, or movie tickets, according to the number of points. In addition, 3 stages according to total amount spent in one fiscal year (from April 1 to March 31 in the following year for every year) are defined. Customers reaching each stage will receive bonus points and other special services.