Logo Design
The logo design for Omotesando Hills was created by the art directors "Tycoon Graphics" with the key concepts 1) the scenery and history of Omotesando, 2) the image of "Omotesando Hills" being born and going forward into the future, and 3) the transmission of Japanese culture to the world.
One of the Japanese characters used to write "Omotesando" has the meaning of "gathering", and as well as emphasizing the identity of Omotesando which was opened up as a road approaching Meiji Jingu, it symbolizes the gathering of people that has produced various cultures.
The logo design is the large gate at Meiji Jingu and the road approaching it. It also expresses the "spiral slope", a feature of Omotesando Hills within the building that can be called the second Omotesando. It is intended to recall pleasant scenes of people walking along the Omotesando Zelkova tree avenue (the Omotesando Hills spiral slope)
The ellipse enclosing the Japanese character used to write the word "Omotesando" in Japanese also expresses the first letter of the word when written in English, "O", and it can also express the shape of a seal, which can be described as a Japanese cultural icon.
<Tycoon Graphics Profile>
Established in 1991 in Jingumae, Shibuya by Yuichi Miyashi and Naoyuki Suzuki. Carried out activities in all kinds of media, based on the belief that the best balance for people and the company was beautiful, kind and strong design. The Omotesando Hills logo design won the Good Design Award, Communication Design Division for 2006.
* Tycoon Graphics disbanded in October 2014, and are currently working individually.
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