Community Activities

Since the opening of Omotesando Hills, initiatives have been launched proactively with the locality, aiming for links with the community. Since the opening, management and store staff have participated in cleaning activities together with the NPO "Greenbird", and participated in communicating positively with the community.
From 2009, there have been strengthened links with the local shopping district association, Harajuku Omotesando Keyaki-Kai (Keyaki-Kai) . At the "Harajuku-Omotesando Hello Halloween Pumpkin Parade" held in October each year, Space O is used for the plaza and meeting place that is part of the event. As well as playing a central role on the implementation committee for the Omotesando Illuminations that were revived for the first time in 11 years in December 2009, a skating theater was held in coordination with the illuminations. A "Project to Attract Tourists to Japan" began from October 2010 aimed at foreign tourists, with a focus on tourists from Asia whose numbers are trending upwards each year. Since the 2013 Lunar New Year, Keyaki-Kai has participated in the campaign to attract tourists to Japan that is held annually. We coordinate with business establishments and stores in the Omotesando-Harajuku area, putting in place an environment in which walking and shopping can be enjoyed, and building mechanisms to welcome foreign people, such as installing temporary tourist information and implementing a scratch card campaign.
As an Omotesando landmark, we will collaborate with further activities for the area in the future, coming together as a district to communicate information and further vitalize the area.

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